Strengthening Deepfake Countermeasures with Generative AI : Liquid Bolsters LIQUID eKYC to Combat Emerging Fraud Threats

~ Leveraging over 50 million identity verification experiences to enhance security with cutting-edge image recognition and generative AI technologies ~

Liquid Inc., a subsidiary of ELEMENTS Group, is proud to announce significant enhancements to its online identity verification service, LIQUID eKYC, to address fraud associated with deepfake technology. Building upon its robust track record of over 50 million identity verifications, Liquid has developed advanced new features to counter increasingly sophisticated fraudulent techniques leveraging generative AI. These features, available at no additional cost to all LIQUID eKYC users, enhance protection by automatically detecting deepfake attempts, ensuring safer online transactions and preventing scams.

Addressing the Rise of Deepfake-Driven Fraud
With generative AI technologies becoming more accessible, the rise of deepfake-related fraud has become a pressing issue. Fraudsters now use AI-generated fake images or videos to impersonate individuals, posing threats such as illegal account openings, phone contract fraud, and even romance scams. Crimes facilitated by such methods include money laundering, unauthorized bank withdrawals, and credit card fraud.

Traditionally, these frauds relied on analog techniques, such as projecting fake images or videos onto screens. However, recent trends reveal a shift toward more sophisticated digital tactics, embedding fraudulent content directly into websites or native apps. To address this, Liquid has expanded its passive detection functionality, which previously verified live images without requiring additional user actions, to also combat these new digital fraud methods.

Harnessing Image Recognition and Generative AI Expertise
LIQUID eKYC uses a combination of document capture or IC chip reading and selfie verification to complete identity authentication entirely online. Since its inception, Liquid has established a dedicated R&D team focused on advancing image recognition technologies, including AI-driven forgery detection and real-time image quality assessments.Liquid’s innovations include a patent-pending system for detecting forgery via flash reflections on smartphone devices (Patent Application No. 2020-173696).

Furthermore, leveraging ELEMENTS Group’s expertise in generative AI—already commercialized through tools like SugeKae for e-commerce product image generation—Liquid has developed robust solutions to detect and mitigate deepfake-driven fraud across digital channels.

About LIQUID eKYC: No.1 Market Share for Five Consecutive Years※
The service provides online completion of identity verification required for online contracts, account registration, and account opening. We offer a method that takes a picture of an identification document or reads an IC chip and matches it with selfies, as well as a method that utilizes public personal authentication (JPKI / Smartphone JPKI). We can also support age verification for student discounts. Our proprietary AI, biometric, and OCR technologies have enabled us to maintain a low drop-off rate from the start to the end of the photo shooting process, and the cumulative number of identity verification cases has exceeded 50 million.
Web site: https://liquidinc.asia/global/kyc-application/

※ITR “ITR Market View: Identity Access Management / Personal Authentication Type Security Market 2024 eKYC Market: Sales Value Share by Vendor (FY2019-FY2023Forecast)

About Liquid Inc.
Liquid aims to create a seamless world where all of the world’s approximately 8 billion people can easily and safely use all services as they are, by automatic and ubiquitous authentication. We provide our own Digital ID, KYC, and Authentication service, where users can prove their identity anytime, anywhere in the world with their smartphone or face. We are expanding our service globally and use the know-how accumulated under the strict Japanese laws and rules. We adapt our operations and services flexibly and quickly to changes in the required legal and security framework.
For more information, visit: https://liquidinc.asia/global/

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