{"id":4304,"date":"2025-01-14T16:00:46","date_gmt":"2025-01-14T07:00:46","guid":{"rendered":"https:\/\/liquidinc.asia\/global\/?p=4304"},"modified":"2025-01-14T16:05:07","modified_gmt":"2025-01-14T07:05:07","slug":"01-14-2025","status":"publish","type":"post","link":"https:\/\/liquidinc.asia\/global\/news\/01-14-2025\/","title":{"rendered":"Online identity verification company ELEMENTS acquires SMBC Group&#8217;s Polarify as a consolidated subsidiary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4304\" class=\"elementor elementor-4304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-991cf15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"991cf15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c5610\" data-id=\"55c5610\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-993ae2a elementor-widget elementor-widget-text-editor\" data-id=\"993ae2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leading companies merge to strengthen measures against cybercrime and financial crime, leveraging a track record of 120 million identity verifications<br \/><br \/><\/strong>ELEMENTS, Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroki Hasegawa; hereinafter \u201cELEMENTS\u201d), which develops biometric authentication and image recognition services, announced that its Board of Directors, at a meeting held on January 14, 2025, resolved to acquire shares of Polarify, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Wada; hereinafter \u201cPolarify\u201d), a subsidiary of Sumitomo Mitsui Financial Group, Inc. (Headquarters: Chiyoda-ku, Tokyo; Group CEO: Toru Nakashima; hereinafter \u201cSMBC Group\u201d) to make it a consolidated subsidiary. The SMBC Group will remain as a shareholder of Polarify.<br \/><br \/>This integration of leading companies will expand the customer base, with the accumulated contracts reaching approximately 550 companies and identity verifications totaling around 120 million. As a result, Liquid, Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Hiroki Hasegawa; hereinafter \u201cLiquid\u201d), a wholly owned subsidiary of ELEMENTS that provides online identity verification services, has partnered with Polarify to provide a wider range of customers with solutions for the mandatory use of personal identification through the use of the IC chips in My Number cards and driver&#8217;s licenses chips, as well as providing Liquid&#8217;s own solutions, we will strengthen our measures against cybercrimes such as social media-based investment fraud, romance scam, illicit part-time job schemes, deepfakes, as well as financial crimes such as unauthorized account use and money laundering.<br \/><br \/>Through this capital and business alliance, Liquid and Polarify will combine their achievement, , know-how and solution development capabilities in the online identity verification business to provide comprehensive authentication solutions for their customers . At the same time, ELEMENTS Group and SMBC Group will strengthen their commitment to the online identity verification business in Japan, where high growth is expected, and will take on the challenge of business developmentin overseas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5050ddb e-flex e-con-boxed e-con e-parent\" data-id=\"5050ddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d51f2 elementor-widget elementor-widget-image\" data-id=\"27d51f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"960\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En.png\" class=\"attachment-full size-full wp-image-4306\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En.png 2400w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En-300x120.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En-1024x410.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En-768x307.png 768w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En-1536x614.png 1536w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_\u30ed\u30b4_En-2048x819.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bceb82f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bceb82f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f52623\" data-id=\"9f52623\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-700da4a elementor-widget elementor-widget-text-editor\" data-id=\"700da4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of its acquisition of Polarify, ELEMENTS has signed a strategic long-term partnership with Daon, a global leader in identity assurance technology, building on Daon\u2019s role as Polarify\u2019s identity technology provider. This collaboration will ensure a seamless transition for existing Polarify customers and creates new opportunities for ELEMENTS working with Daon to address evolving identity security challenges and enhance customer identity experiences including Fast Identity Online (FIDO) authentication. This collaboration ensures ELEMENTS has access to the Daon technology platform IdentityX which was used by Polarify customers and includes the opportunity to leverage the Daon TrustX platform for future business.<br \/><br \/><strong>Background<\/strong><br \/>In recent years, the acceleration of digitization has made the use of online services increasingly accessible. However, this has also led to a rise in online fraud and identity theft. As a countermeasure, identity verification has proven effective, and with the revision of the Act on Prevention of Transfer of Criminal Proceeds in November 2018, a system called eKYC (electronic Know Your Customer), which verifies customers&#8217; identities online, has become widespread across various industries.<br \/><br \/><strong>\u3010About ELEMENTS and Liquid\u3011<\/strong>ELEMENTS was established in 2013 and aims to solve social issues through technologies such as biometric authentication, image recognition, and generative AI. The company&#8217;s main business at present is \u201cLIQUID eKYC,\u201d a service provided by Liquid from 2019 that allows customers to complete identity verification required for account registration and account opening online. It offers a system that takes a photo of the user&#8217;s ID document, such as a driver&#8217;s license or My Number card, or reads the IC chip, and then compares it with the user&#8217;s selfie photo, as well as a system that uses the public certification for Individuals (JPKI \/ smartphone JPKI).<br \/><br \/><strong>\u3010About Polarify\u3011<\/strong>Polarify, a consolidated subsidiary of the SMBC Group established in 2017, was the first company to be approved by the Financial Services Agency that is advancing the banking industry. Its main business is the \u201cPolarify eKYC\u201d service, which enables online identity verification, similar to the &#8220;LIQUID eKYC&#8221; service that has been offered since 2018.<br \/><br \/><strong>\u3010Both services have been adopted by many industry-leading businesses\u3011<\/strong>As a result of the business integration, the customer base will be expanded, with the total number of subscribing companies reaching approximately 550 and the total number of identity verifications totaling around 120 million. Both services have been widely adopted by industry-leading businesses, particularly in industries where identity verification is required under the Act on Prevention of Transfer of Criminal Proceeds and the Mobile Phone Improper Use Prevention Act.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4975cde e-flex e-con-boxed e-con e-parent\" data-id=\"4975cde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0818c9 elementor-widget elementor-widget-image\" data-id=\"e0818c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1498\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse.png\" class=\"attachment-full size-full wp-image-4308\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse.png 2400w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse-300x187.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse-1024x639.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse-768x479.png 768w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse-1536x959.png 1536w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Contracted-businesse-2048x1278.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-46809a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46809a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f118be2\" data-id=\"f118be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e203b1 elementor-widget elementor-widget-text-editor\" data-id=\"3e203b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>( Contracted businesses for \u201cLIQUID eKYC\u201d and \u201cPolarify eKYC\u201d (partial) )<br \/><span style=\"font-size: 11px;\">\u203bSource: Data from the websites of both companies. <a href=\"https:\/\/liquidinc.asia\/\">Liquid installation results<\/a>. <a href=\"https:\/\/www.polarify.co.jp\/customers\/\">Polarify installation results<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-31587fb e-flex e-con-boxed e-con e-parent\" data-id=\"31587fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b856fa elementor-widget elementor-widget-text-editor\" data-id=\"2b856fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>Future initiatives for both parties<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c2d6e62 e-flex e-con-boxed e-con e-parent\" data-id=\"c2d6e62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120f45f elementor-widget elementor-widget-image\" data-id=\"120f45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1640\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties.png\" class=\"attachment-full size-full wp-image-4309\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties.png 2400w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties-300x205.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties-1024x700.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties-768x525.png 768w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties-1536x1050.png 1536w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Future-initiatives-for-both-parties-2048x1399.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af27c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af27c61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee03d6\" data-id=\"9ee03d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c13303 elementor-widget elementor-widget-text-editor\" data-id=\"2c13303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Promotion of identity verification using IC chips in line with government policy, and strengthening fraud countermeasures<\/strong><br \/>\nAlignment with the policy outlined in the \u201cComprehensive Measures to Protect Citizens from Fraud<sup>*1<\/sup>\u201d of the Ministerial Meeting Concerning Measures Against Crime, we will provide Liquid&#8217;s unique fraud countermeasures solution to users of both Liquid and Polarify, in addition to providing the \u201cHe\u201d<sup>*2<\/sup> and \u201cWa\u201d (JPKI)<sup>*3<\/sup>methods will be promoted. Additionally, Liquid&#8217;s proprietary fraud prevention measures will be deployed across the both customers.<br \/>\n<br \/>\n<\/sup><\/p>\n<p><span style=\"font-size: 11px;\">\u203b1 The Ministerial Meeting Concerning Measures Against Crime \u201cComprehensive Measures for Protecting Citizens from Fraud\u201d (June 18, 2024)<br \/>\n\u203b2 Method He: This method involves receiving the user&#8217;s facial image and IC chip information from a photo ID to perform identity verification(in compliance with Article 6, Paragraph 1, Item 1 of the Enforcement Regulations of the Act on Prevention of Transfer of Criminal Proceeds and Article 3, Paragraph 1\uff08Ni\uff09of the Enforcement Regulations of the Act on Prevention of Unauthorized Use of Mobile Phones)<br \/>\n\u203b3 Method Wa: This method uses the IC chip information from the user&#8217;s My Number Card and the public personal authentication service provided by the Local Public Organization Information System Organization to perform identity verification (in compliance with Article 6, Paragraph 1, Item 1 of the Enforcement Regulations of the Act on Prevention of Transfer of Criminal Proceeds and Article 3, Paragraph 1\uff08Wa\uff09of the Enforcement Regulations of the Act on Prevention of Unauthorized Use of Mobile Phones)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-85fb9b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85fb9b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d43b32\" data-id=\"6d43b32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c322945 elementor-widget elementor-widget-text-editor\" data-id=\"c322945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u30fbAnti-spoofing measures using the \u201cJPKI+ (facial appearance)\u201d function for device binding (linking accounts to smartphones)<\/strong><br \/>In addition to strict identity verification, the system also uses facial recognition to confirm the identity of the account holder and the actual user, and then performs binding to accurately link the user account to the user&#8217;s smartphone, preventing spoofing. Even if an ID, password or one-time password is stolen through phishing or other fraudulent methods, the system prevents the fraudster from conducting transactions. Furthermore, the standard process for verifying identity through the Public Certification for Individuals (JPKI) does not include capturing a photo of the person&#8217;s face. The \u201cLIQUID eKYC\u201d system includes a \u201cJPKI+ (facial appearance) \u201d function, which captures a photo of the person&#8217;s face during identity verification using JPKI. This enables the system to confirm user identity through facial recognition during service use, providing fraud prevention through binding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f2f7d86 e-flex e-con-boxed e-con e-parent\" data-id=\"f2f7d86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fab3122 elementor-widget elementor-widget-image\" data-id=\"fab3122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1434\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function.png\" class=\"attachment-full size-full wp-image-4310\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function.png 2400w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function-300x179.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function-1024x612.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function-768x459.png 768w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function-1536x918.png 1536w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_the-JPKI-Appearance-function-2048x1224.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05d8a56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05d8a56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb595a7\" data-id=\"cb595a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da037e elementor-widget elementor-widget-text-editor\" data-id=\"3da037e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>( About the \u201cJPKI+ (Appearance) \u201d function )<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-945e2f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"945e2f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd46291\" data-id=\"bd46291\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c984b elementor-widget elementor-widget-text-editor\" data-id=\"71c984b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u30fbContinuous customer management using IC chips and facial recognition<\/strong><br \/>\nAfter identity verification through public personal authentication, the system obtains the basic four personal information items (address, name, date of birth, and gender) from the national agency (J-LIS) with the individual\u2019s consent. It then continuously checks the current status and updates the basic information. Combined with facial recognition, the system also ensures that accounts have not been fraudulently transferred to another person after being opened by the original user.<br \/>\n<br \/>\n<strong>\u30fbCountermeasures against Impersonation (deepfakes) using generative AI<\/strong><br \/>\nELEMENTS has already commercialized and implemented generative AI technologies, such as its image-generation AI tool \u201cSugeKae\u201d, which natural-looking product images for e-commerce sites. These technologies, along with its expertise in image recognition, represent a significant technical strength across the group. Leveraging this expertise, ELEMENTS analyzes recent trends in fraudulent techniques using generative AI and provide functionality to detect all forms of digital impersonation attack, including deepfakes, free of charge to all businesses implementing its solutions.<br \/>\n<br \/>\n<strong>2. Approximately 20 times more authentications and twice the fraud detection across industries<\/strong><br \/>\nThe number of fraudulent transfers related to internet banking, likely caused by phishing, reached a record high of 5,578 cases<sup>*4<\/sup>, with damages totaling approximately 8.73 billion yen. This underscores the urgent need for fraud prevention measures across society. At Liquid, the monthly authentication count for its user authentication service, &#8220;LIQUID Auth,&#8221; which verifies the absence of impersonation during service use, has increased approximately 20-fold year-on-year. Additionally, the monthly fraud detection count for &#8220;LIQUID Shield,&#8221; an industry-wide fraud detection service leveraging a shared database among businesses, has doubled year-on-year, reflecting a growing demand for fraud prevention solutions.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 11px;\">*4 National Police Agency \u2018Situation of threats in cyberspace in 2023\u2019 (March 14, 2024)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b1dc228 e-flex e-con-boxed e-con e-parent\" data-id=\"b1dc228\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d74d9 elementor-widget elementor-widget-image\" data-id=\"b9d74d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_LIQUID-Shield_LIQUID-Auth.png\" class=\"attachment-full size-full wp-image-4311\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_LIQUID-Shield_LIQUID-Auth.png 1200w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_LIQUID-Shield_LIQUID-Auth-300x200.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_LIQUID-Shield_LIQUID-Auth-1024x683.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_LIQUID-Shield_LIQUID-Auth-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c7bfb6a e-flex e-con-boxed e-con e-parent\" data-id=\"c7bfb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a724c75 elementor-widget elementor-widget-image\" data-id=\"a724c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"908\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_chart.png\" class=\"attachment-full size-full wp-image-4312\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_chart.png 1200w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_chart-300x227.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_chart-1024x775.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_chart-768x581.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e223a3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e223a3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2fb6a0\" data-id=\"d2fb6a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ea8c0d elementor-widget elementor-widget-text-editor\" data-id=\"5ea8c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Passkey (FIDO), which allow logins without passwords and are expected to gain adoption as a next-generation authentication technology, requires accurate binding between user accounts and the user\u2019s smartphone used for transactions during initial setup or device changes. To address potential impersonation fraud that could occur with passkey alone, Liquid integrates identity verification (ID checks), user authentication, and cross-industry fraud detection, ensuring proper binding and robust fraud prevention. We will continue to develop comprehensive anti-fraud solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-17e103d e-flex e-con-boxed e-con e-parent\" data-id=\"17e103d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cacb1 elementor-widget elementor-widget-image\" data-id=\"f7cacb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1760\" src=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution.png\" class=\"attachment-full size-full wp-image-4313\" alt=\"\" srcset=\"https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution.png 2400w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution-300x220.png 300w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution-1024x751.png 1024w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution-768x563.png 768w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution-1536x1126.png 1536w, https:\/\/liquidinc.asia\/global\/wp-content\/uploads\/2025\/01\/202501_Liquid_solution-2048x1502.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a6e9b29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6e9b29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-425b8d9\" data-id=\"425b8d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac9fe7 elementor-widget elementor-widget-text-editor\" data-id=\"dac9fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>( Preventing fraudulent account creation and unauthorized use by seamlessly performing identity verification, user authentication, and fraud detection in an integrated process )<br \/>\n<br \/>\n\u25a0About ELEMENTS, Inc. <br \/>\nAddress\uff1a3-8-3 Nihonbashi Honcho, Chuo-ku, Tokyo<br \/>\nRepresentatives\uff1aRepresentative Director and Chairperson, Yasuhiro Kuda<br \/>\nRepresentative Director and President, Hiroki Hasegawa<br \/>\nSecurities code: Tokyo Stock Exchange Growth Market 5246<br \/>\nEstablished\uff1aDecember 2013<br \/>\nMain businesses\uff1a<br \/>\n\u2013 Image recognition research and development<br \/>\n\u2013 data analysis fundamentals research and development<br \/>\n\u2013 Food, shelter and clothing identity verification solutions planning, development and <br \/>\nmanufacturing<br \/>\n\u2013 GPU cloud service, GPU data center management<br \/>\nWeb site: <a href=\"https:\/\/elementsinc.jp\/global\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementsinc.jp\/global\/<\/a><br \/>\n<br \/>\n\u25a0About Liquid, Inc.<br \/>\nAddress\uff1a3-8-3 Nihonbashi Honcho, Chuo-ku, Tokyo<br \/>\nRepresentative\uff1aRepresentative Director, Hiroki Hasegawa<br \/>\nEstablished\uff1aDecember 2018<br \/>\nMain businesses\uff1aBiometrics, image and big data analysis related to biometrics (LIQUID eKYC, LIQUID Shield, LIQUID Auth, etc.)<br \/>\nWeb site: <a href=\"https:\/\/liquidinc.asia\/global\/\" target=\"_blank\" rel=\"noopener\">https:\/\/liquidinc.asia\/global\/<\/a><br \/>\n<br \/>\n\u25a0About Sumitomo Mitsui Financial Group,Inc. <br \/>\nAddress\uff1a1-1-2 Marunouchi, Chiyoda-ku, Tokyo<br \/>\nRepresentative\uff1aGroup CEO,Toru Nakashima<br \/>\nEstablished\uff1aDecember 2002<br \/>\nMain businesses\uff1aBanking<br \/>\nWeb site: <a href=\"https:\/\/www.smfg.co.jp\/english\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.smfg.co.jp\/english\/<\/a><br \/>\n<br \/>\n\u25a0About Polarify, Inc.<br \/>\nAddress\uff1a1-18-12 Nishishinnbashi, Minato-ku, Tokyo<br \/>\nRepresentative\uff1aRepresentative Director, Tomohiro Wada<br \/>\nEstablished\uff1aMay 2017<br \/>\nShareholders: Sumitomo Mitsui Financial Group,Inc., NTT DATA JAPAN Corporation, Daon, Inc.<br \/>\nMain businesses\uff1aAuthentication service using biometric information<br \/>\nWeb site: <a href=\"https:\/\/www.polarify.co.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.polarify.co.jp\/<\/a><br \/>\n<br \/>\n<p><span style=\"font-size: 11px;\">\u203bThe company names and product\/service names listed in this press release are the registered trademarks or trademarks of their respective companies.<br \/><\/p><\/span>\n<br \/>\nFor further information, please contact<br \/>\nPublic Relations: pr@elementsinc.jp<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e31da77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e31da77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65671d9\" data-id=\"65671d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7f7b37 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7f7b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/liquidinc.asia\/global\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leading companies merge to strengthen measures against cybercrime and financial crime, leveraging a track record of 120 million identity verifications ELEMENTS, Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroki Hasegawa; hereinafter \u201cELEMENTS\u201d), which develops biometric authentication and image recognition services, announced that its Board of Directors, at a meeting held on January 14, 2025, resolved [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online identity verification company ELEMENTS acquires SMBC Group&#039;s Polarify as a consolidated subsidiary - Liquid Inc.<\/title>\n<meta name=\"description\" content=\"&quot;LIQUID eKYC Manager&quot; is a function that enables businesses to manage the verification and review of applications submitted by end-users. By supporting all time zones worldwide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liquidinc.asia\/global\/news\/01-14-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online identity verification company ELEMENTS acquires SMBC Group&#039;s Polarify as a consolidated subsidiary - Liquid Inc.\" \/>\n<meta property=\"og:description\" content=\"&quot;LIQUID eKYC Manager&quot; is a function that enables businesses to manage the verification and review of applications submitted by end-users. 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